Loveness Lee

Loveness Lee, has been a trained jeweller for over 10 years and founded her business in 2017. Having grown up in China with her architect mother, Loveness quickly developed a taste for the world of art, design and craftsmanship.  

Upon moving to the UK, Loveness studied jewellery design at an extensive list of top London based universities. Starting at Central Saint Martins, Middlesex University and rounding it off with an MA at the well renowned Sir John Cass Faculty at London Metropolitan University. It was during this time that she decided to take on the world as a young entrepreneur.

Her BA final collection would play a role in what she describes as a “happy accident” - where she decided to use nature as a collaborator in creating serendipitous designs that allow abstract, free-flowing forms pre-existing in nature to take the lead in the design process. This technique has carried through to the present day with each Loveness Lee collection being inspired by different textures found in nature.